To encourage and foster the ideal of service as a basis of worth enterprise and, in particular, to encourage and foster:

1. The development of acquaintance as an opportunity for service;

2. High ethical standards in business and professions; the recognition of the worthiness of all useful occupations - and the dignifying of each Rotarian of his occupation as an opportunity to serve society;

3. The application of the ideal of service by each Rotarian to his personal, business, and community life;

4. The advancement of international understanding, good will, and peace through a world fellowship of business and professional people united in the ideal of service.